Double Page Spread analysis from Mojo magazine.
Textual analysis of Mojo DPS
Colour Scheme:The colour scheme used for the DPS in mojo is mainly black and white with some light blue highlights. These colours have been used because it makes the pages look old fashioned and vintage. Using black and white in an article makes it look sophistocated and also links to the artist mentioned. The artist is Cee-Lo Green who is a soul singer. Soul singers are stereotypically down-to-earth and less outrageous. This is why they have used black and white because when you think of soul music these are the colours that come to mind. The use of the light blue, shows he is a bit different from other soul singers. They have used a white background for the DPS, this makes the photograph stand out against it and draws more attention to the dark parts of the text
Photography:The photography used in this DPS is a close-up shot of Cee-Lo Green. He is a famous soul singer, that has brought out a new album recently that has become really popular. The article is talking about his new album and what he feels about it. In the photograph Cee-Lo is looking in the camera from the corner of his eyes. This makes him seem mysterious and suspicious. He has a very serious facial expression and almost a frown on his face as though he doesn't like the situation of having his photograph taken. He has a black tattoo of a cross on his left cheek, this makes him seem tough and gives him an edgier personality and look. This is the main focus of the photo because he's facing in a direction that shows off the tattoo to the camera. The tattoo makes him look stereotypically rebellious and dangerous, but also religious as it is a cross. He seems to have a very interesting personality compared to most soul singers who people tend to overlook. The way he looks makes him appeal to everyone. His dark skin tone contrasts with the plain white background making him seem special and important. His outfit links to the colour scheme as he is wearing a black and white scarf. He looks famous and rich because he is wearing a bright diamond earring which is also facing towards the camera.
Writing Style:At the bottom of the page there is a separate box with an image of John Ledgend, who is also another soul singer. In this box it shows his opinion of Cee-Lo Green and he also agrees that he is "quality". this gives you another opinion and makes it more believable. The title of this box is "We're not WORTHY" the use of capital letters stand out to the reader. When they see this they will wonder why competition in the soul industry would be telling everyone how good Cee-Lo is. The writing style in this DPS is classical and also shows how much of a star Cee-Lo Green has become. They respect him and appreciate his music. The language used shows he is highly reccomended. Phrases like "soul confessor" is a play on words as he is a soul singer and they are saying he is the best in his business. In the title they use a quote from him which makes the text more interesting and makes the reader want to read what else he has said in the interview. "I am not ashamed." also this would make the audience think, why would he be ashamed? or what is he not ashamed of? Words like "phenomenon", "breakthrough" and "adoring" describe to the reader what people think of him and how wanted he is becoming. Other language like "vibrant", "uplifting" and "soulful" suggests Cee-Lo Green's personality. Language like this makes the reader want to love him and listen to his music.
Overall Look:The overall impression this DPS gives the audience is that he is the new up and coming star and that you need to watch out for him because he is going to get even bigger and better. The design of the pages has a large close-up shot of Cee-Lo Green taking up a full page on one side and then the article on the other page. This is a simple structure and also most common. Many magazines use this structure as it looks and work the best.
Text/Picture Ratio:In this DPS there is equal amounts of text and picture as one page is filled with text and the other is filled with a picture. This appeals to both types of readers, those who like pictures more and those who like to read more. In the rest of the magazine there is more text to pictures, this shows it is a more mature magazine and is more dedicated to the articles.
Fonts: The fonts used in the DPS is a simple rounded font. The most important words the writer wants to stand out to the reader are made bold. The title has a very large style font which takes up half the page and then the article is written in a small font ith some pieces written in italics, separating them from the rest of the text. They have used a dropped capital at the beginning of the text which makes it like a book or a newspaper article. The writers of the articles names are written underneath the title, the fonts used for the names is in the same font style as the Mojo logo which makes it seem as though the people that work for the brand also deserve the same font and are part of it. They have used a large font for the title which takes up half of the second page. This is so it doesn't overwhelm the reader and make them think there is too much to read. The words that stand out most are the text with the blue colour, as it contrasts with the black and white.
Colour Scheme:The colour scheme used for the DPS in mojo is mainly black and white with some light blue highlights. These colours have been used because it makes the pages look old fashioned and vintage. Using black and white in an article makes it look sophistocated and also links to the artist mentioned. The artist is Cee-Lo Green who is a soul singer. Soul singers are stereotypically down-to-earth and less outrageous. This is why they have used black and white because when you think of soul music these are the colours that come to mind. The use of the light blue, shows he is a bit different from other soul singers. They have used a white background for the DPS, this makes the photograph stand out against it and draws more attention to the dark parts of the text
Photography:The photography used in this DPS is a close-up shot of Cee-Lo Green. He is a famous soul singer, that has brought out a new album recently that has become really popular. The article is talking about his new album and what he feels about it. In the photograph Cee-Lo is looking in the camera from the corner of his eyes. This makes him seem mysterious and suspicious. He has a very serious facial expression and almost a frown on his face as though he doesn't like the situation of having his photograph taken. He has a black tattoo of a cross on his left cheek, this makes him seem tough and gives him an edgier personality and look. This is the main focus of the photo because he's facing in a direction that shows off the tattoo to the camera. The tattoo makes him look stereotypically rebellious and dangerous, but also religious as it is a cross. He seems to have a very interesting personality compared to most soul singers who people tend to overlook. The way he looks makes him appeal to everyone. His dark skin tone contrasts with the plain white background making him seem special and important. His outfit links to the colour scheme as he is wearing a black and white scarf. He looks famous and rich because he is wearing a bright diamond earring which is also facing towards the camera.
Writing Style:At the bottom of the page there is a separate box with an image of John Ledgend, who is also another soul singer. In this box it shows his opinion of Cee-Lo Green and he also agrees that he is "quality". this gives you another opinion and makes it more believable. The title of this box is "We're not WORTHY" the use of capital letters stand out to the reader. When they see this they will wonder why competition in the soul industry would be telling everyone how good Cee-Lo is. The writing style in this DPS is classical and also shows how much of a star Cee-Lo Green has become. They respect him and appreciate his music. The language used shows he is highly reccomended. Phrases like "soul confessor" is a play on words as he is a soul singer and they are saying he is the best in his business. In the title they use a quote from him which makes the text more interesting and makes the reader want to read what else he has said in the interview. "I am not ashamed." also this would make the audience think, why would he be ashamed? or what is he not ashamed of? Words like "phenomenon", "breakthrough" and "adoring" describe to the reader what people think of him and how wanted he is becoming. Other language like "vibrant", "uplifting" and "soulful" suggests Cee-Lo Green's personality. Language like this makes the reader want to love him and listen to his music.
Overall Look:The overall impression this DPS gives the audience is that he is the new up and coming star and that you need to watch out for him because he is going to get even bigger and better. The design of the pages has a large close-up shot of Cee-Lo Green taking up a full page on one side and then the article on the other page. This is a simple structure and also most common. Many magazines use this structure as it looks and work the best.
Text/Picture Ratio:In this DPS there is equal amounts of text and picture as one page is filled with text and the other is filled with a picture. This appeals to both types of readers, those who like pictures more and those who like to read more. In the rest of the magazine there is more text to pictures, this shows it is a more mature magazine and is more dedicated to the articles.
Fonts: The fonts used in the DPS is a simple rounded font. The most important words the writer wants to stand out to the reader are made bold. The title has a very large style font which takes up half the page and then the article is written in a small font ith some pieces written in italics, separating them from the rest of the text. They have used a dropped capital at the beginning of the text which makes it like a book or a newspaper article. The writers of the articles names are written underneath the title, the fonts used for the names is in the same font style as the Mojo logo which makes it seem as though the people that work for the brand also deserve the same font and are part of it. They have used a large font for the title which takes up half of the second page. This is so it doesn't overwhelm the reader and make them think there is too much to read. The words that stand out most are the text with the blue colour, as it contrasts with the black and white.
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