This is the textual analysis of existing music magazine Mojo's contents page.
Colour Scheme:The colour scheme used on the contents page of Mojo magazine is red, white and green. The text is red and white but the background used on the contents page is a photo that takes over the page. On the photo there is a couple stood in water in front of a lot of green trees, this gives the effect that green is part of the colour scheme. The red and white refer to the typical colours used in an indie/rock magazine as they connote a rebellious lifestyle.
Photography:
The photography used on the contents is a large photo of a couple stood in a lake, maybe in the middle of a park. There are trees in the background and water surrounding them. The man looks as though he has just dived into the water as he is dripping wet, whereas the woman looks dry and is holding on to him with her arms wrapped around his shoulders from behind, in a protective way. There is a person walking past in the background near the trees but it has been blurred out. This makes th emain focus appear on the couple, they are the most important part of the photo. The facial expression on the man looks happy and almost as if he is proud of himself. The woman's expression looks shy as though she is hiding behind him, but claiming her property over the man, with her arms around him and her hands clenched into tight fists.
Writing Style:The language used on this page is new and exciting. Words like "exclusive" and "anarcho-punk" and "rattlebag", they are clearly used to relate to the reader who will know and use words like these in their life. Phrases like "gives you the skinny" and "the lowdown" are phrases that will be used frequently in this music style.
Overall Look:The overall impression this contents page gives the audience is that it is a relaxed, modern and exciting magazine to read because of the language used and the photography in a park. At the top of the page, there is the Mojo logo, which is instantly recognisable. Underneath that is three place names separated by full stops. This makes it look professional and makes it easier to read. The place names are where Mojo is sold, this shows the audience how popular Mojo is in other countries aswell, not just in London where it is made. They have put a quote underneath the photo of the couple, which suggests to the reader that this is what they have said, makes it more believable and interesting to read. On the contents page it shows 4 different main features with a small paragraph of writing underneath them to give the reader a bit of information and background on what they are going to be reading about. In a separate section at the bottom of the page it shows the cover story. This is separated from the rest of the articles because it is the most important and most likely one of the reasons the reader has picked up the magazine. Magazines are a non-linear text so they can look at the contents page and choose what they want to read first. More writing is given under the cover story which shows it's importance.
Text/Picture Ratio:On the contents page of Mojo there is more photo than writing because the photo is all over the page and the text is just over the top at the side. This makes the contents page look simple and wouldn't confuse the audience with too much text. The way it is structured makes it look thought out and planned.
Fonts:The fonts used on this contents page is the Mojo logo font which is recognisable and rounded. For the rest of the text they have used a simple typing font. It is bolder on the titles and artist names so that they stand out to the audience and grabs their attention. Most of the text is written in a white font. The main story is the cover story and to make this look different and show it's importance it is separated and written in a black font. Extra bits of information and text on the page is written in a red font.
Publisher: The publisher of Mojo music magazine is Bauer Media. They have a range of audiences because they make magazines for gardening and horseriders aswell.
Same again
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